Jes & partner paddleboarding in Dumfries and Galloway
About Equitable Outcomes
Equitable Outcomes focuses on ensuring children and young people who use public services achieve genuinely better outcomes – whether in education, children’s social care, youth services, or youth justice.
Our approach is straightforward: we help support, challenge, and redesign processes, performance measures, and software systems so they’re all focused on what actually works for the people being served. We collaborate with everyone from frontline practitioners to senior leaders to make this happen, and everything we do must demonstrate clear, measurable improvements in people’s lives.
However, we’re not just about the numbers. We understand that service users and their families face real challenges, that frontline staff are often under significant pressure, and that the technology companies supporting them have their own constraints. While we’re serious about delivering results, we aim to be practical, pragmatic, and positive in our approach.
What to expect
Our preferred method is embedding directly within your frontline data and service delivery teams. We’ve found that the analysts and managers on the ground have the best understanding of their data – they use it daily and truly understand what it means. This makes engagement with service managers, senior leaders, and elected members or trustees much more effective as data moves up through the organisation.
Working closely with how data is entered into your case management and information systems also allows us to identify problems with collection, storage, transformation, and reporting much more readily.
We believe there’s equal value in addressing detailed data quality issues and creating strategic Business Intelligence dashboards for senior leadership. Without tackling the fundamentals first, those dashboards can become misleading and risk budget decisions or organisational changes being based on inaccurate information.
Based in Sheffield, we’re happy to work remotely or on-site, with our experience showing that a combination of both approaches works most effectively. We also prefer working within your existing IT infrastructure, ensuring all your service user data, organisational policies, MS Teams discussions, and meeting records remain exactly where they belong – with you.
This approach means any work we develop together uses your own frameworks and corporate style guides, making everything ready for you to take full ownership when we complete the project.
Director
Jes East
After failing in his attempt to join the Prison Service as a trainee assistant governor (probably after his individual interview with an ex-Director General of MI5), Jes began his career in 1988 as a volunteer with Rochdale’s Youth Justice service. He then moved to North Carolina to work as a counsellor/teacher in a wilderness alternative-to-custody programme in the Appalachian Mountains, before returning to the UK and senior residential social worker roles in therapeutic communities for young people in England and North Wales.
After piloting a successful 1-2-1 therapeutic programme in the Pyrenees (later banned by the then Home Secretary), he returned to the UK and qualified as a social worker in Sheffield in 1994, working in a Local Authority children and families team before specialising in supporting young people leaving care, and mentoring students as a social work practice teacher.
After a further four years managing statutory leaving care teams, he moved into software product management where he has spent the last 23 years working with front-line managers designing, delivering, and supporting case management systems across social care, leaving care, early intervention, youth services, youth justice, education, SEND, & virtual schools. In that time, he has worked with nearly every Local Authority in England and Wales, several in Scotland, and on major projects with the Youth Justice Board (the introduction of AssetPlus) and the Department for Education.
In February 2022, Jes resigned as a private sector Product and Development Director to join the B-Corp movement and set up Equitable Outcomes as a social impact focussed Product Management consultancy.
When he’s not focused on user stories, Jes is most likely to be found with his partner paddleboarding on canals, rivers, the sea, or their favourite Scottish lochs – occasionally upsetting the MOD police in the process. Some of these experiences are also why Equitable Outcomes has chosen Surfers Against Sewage as one of the projects it supports through 1 % for the Planet, an environmental partner underpinning the company’s B-Corp certification.
Jes East
B-Corporations are certified companies that meet rigorous standards for social and environmental performance, accountability, and transparency.
As a B-Corp, we’re legally committed to balancing profit with purpose, considering the impact of our decisions on workers, customers, communities, and the environment. B-Corps are part of a global movement using business as a force for good, working to reduce inequality, lower levels of poverty, create healthier environments, and build stronger communities. The certification requires us to demonstrate measurable social and environmental impact alongside financial performance.
At Equitable Outcomes, we’ve always been committed to ensuring that service user outcomes are central to the design of casework processes, performance frameworks, and the case management software used to support them. Our mission has been to help ensure that equitable outcomes for service users are measurably and demonstrably achieved.
We’re proud to announce that we’ve taken a significant step forward in our formal commitment to social and environmental impact by becoming a certified B Corporation.
B-Corp Certification requires a focus on both social and environmental benefits. Our primary activity is supporting public and voluntary sector organisations improve outcomes for the children and young people they serve. Although we ensure that the environmental impact of these activities is minimised by, for example, tracking and reducing our Group 1, 2, & 3 emissions, our day-to-day business has limited opportunities for directly improving the environment.
This is why we are also pleased to announce that Equitable Outcomes is now a registered member of 1% for the Planet which enables us to support approved environmental partners directly.
Having taken up paddleboarding after the Covid-19 pandemic and spent many hours on the water in England, Scotland, & Wales, we’ve seen (way too close-up for comfort) the impact of both plastic pollution, agricultural run-off, and the dumping of raw sewage in our seas, rivers, canals, lakes, & lochs. Our chosen environmental partner therefore is Surfers Against Sewage who will receive 1% of our annual revenue each year to support their campaigning work.
Surfers Against Sewage is a UK charity dedicated to protecting oceans, waves, beaches, and marine life. They campaign for cleaner seas through education, community action, and political lobbying. Their key goals include ending sewage pollution in UK waters, reducing plastic pollution, protecting marine environments, and holding water companies and governments accountable for environmental damage. They work to create systemic change through grassroots activism, supporting local communities to take action whilst pushing for policy changes at national level to safeguard our coastal and marine environments for future generations. We are proud to be corporate members of their Ocean Network.